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Article: Spotlight on...Seawool

Spotlight on...Seawool
Bias brands

Spotlight on...Seawool

An up-cycled fabric made from crushed oyster shells and recycled plastic bottles, Seawool is one of the latest textiles created in a bid to change the narrative of clothing and plastic waste. 
Oyster farming has existed for more than 300 years in Taiwan. Oysters are one of the most famous delicacies in Taiwan. After years of researching and studying, the discarded shells and recycled PET bottles, have been combined to create a brand-new functional material, Seawool.

And Bias loves the fact that we've found a new brand, Blanche,  that is using this new sustainable fabric in their collections.
 
Founder, Sally, spotted Blanche when she was at CIFF (Copenhagen International Fashion Fair) last August and felt it was exactly the right brand for Bias.
Their commitment to finding and creating sustainable fabrics really attracted her  and she loved their headlines ... Reduce, Longevity and Fairness
 

Blanche's journey towards sustainability is driven by a desire to offer fashion consumers a sustainable wardrobe in its entirety:

we strive to enable women to dress sustainably from head to toe. We want what we do to matter and our activities in our global society to be worthy. We recognise we have a responsibility for reducing our emission of carbon footprint. We regard sustainability as the opportunity to change the way we think and work as creatives. Committed to making better choices every day across the business to minimise our social and environmental impact. We see this as our moral obligation.

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