Introducing...Steamery at Bias

Welcome to the world of Steamery...a Scandinavian clothing care brand with a mission to change the way we treat our clothes.

In a world of fast fashion and overconsumption, we need to begin treating our garments as lifelong companions worth caring for. It’s time to slow down, take a deep breath, and find harmony in your clothing care routine.

The lifetime of a garment today is unnecessarily short. The norm is that you buy a sweater, wash it way too often and throw it out way too early. Steamery believe in changing that behavior. 

I think we all need to slow down. Invest in clothes we really need, take good care of them, and hopefully one day pass them along to a new owner. It’s an essential part of the circular fashion way.
Frej Lewenhaupt
CEO & Co-Founder

And we, at Bias, couldn't agree more! The way we treat our clothes today is simply not possible in the long run.

The philosophy of clothing care isn’t something new. Two generations ago everybody knew how to take care of their clothes, but since then the tradition has been forgotten. Steamery wanted to bring it back, but with a modern solution. That’s why founders Frej and Petra started Steamery in 2014.

Breathing fresh air into textile care, Steamery is on a mission to modernize this centuries-old tradition. Creating innovative products designed for the urban fast-paced lifestyle, that slows down unsustainable patterns.

Steamery is leading the field; making your old textiles look like new, so that they can last much longer. 

Explore the full Steamery range at Bias here